Candidate profile: A sales director from a traditional enterprise-software business wanted to join a faster B2B SaaS company where they could build a repeatable revenue engine rather than inherit a mature territory.

Challenge

Hiring founders respected the candidate’s enterprise experience but questioned whether they could operate with product-led demand, shorter iteration cycles and a less established brand. The candidate also wanted meaningful equity without losing commercial influence.

Solution

Erdobar focused the profile on pipeline discipline, conversion improvement and the candidate’s experience introducing account-based selling. We practised a board-level growth presentation and targeted scale-ups where the commercial model was evolving from founder-led sales to a structured team.

Result

The candidate accepted a VP Sales position at a B2B SaaS business entering two European markets. In the first twelve months, the company doubled qualified pipeline, hired five account executives and exceeded its annual new-business target by 22%.

Related service: Career Counselling.